Illustrator invoice template
A worked example for illustrators in the creative and media category, with 2026 prices and the VAT rules that apply.
A illustrator invoice should show a unique invoice number, your name and address, the client's details, the date, each item of work with its price, and the total due. Illustrators typically allow 30 days to pay and take a 50% deposit. VAT at 20% is added only if you are VAT registered.
Example illustrator invoice
Dated 1 October 2026 with 30 day terms and a 50% deposit already received. Names and prices are fictional.
Invoice
INV-0042
From
J. Kaur
Illustrator
88 Victoria Road
Manchester
M14 7KL
Bill to
Hilltop Farm Shop
Hilltop Lane
Ludlow
SY8 2EJ
- Invoice date
- 1 October 2026
- Due date
- 31 October 2026
- Terms
- 30 days
- Reference
- Illustrator work, October 2026
| Description | Qty | Unit price | VAT | Amount |
|---|---|---|---|---|
| Editorial illustration, full page, magazine feature | 1 illustration | £650.00 | 20% | £650.00 |
| Spot illustrations to accompany feature | 3 illustrations | £180.00 | 20% | £540.00 |
| Licence: print and digital, UK, single use | 1 licence | £0.00 | 20% | £0.00 |
| Rough stage, 2 sketches and 1 revision (included) | 1 fixed | £0.00 | 20% | £0.00 |
- Subtotal
- £1,190.00
- VAT at 20%
- £238.00
- Total
- £1,428.00
- Less deposit received (50%)
- -£714.00
- Balance due
- £714.00
Typical rates for illustrators
Guide figures for 2026. Rates vary by region and experience; the VAT figures come from the 2026-27 tax year data.
| Item | Typical figure |
|---|---|
| Typical hourly rate | £35 to £75 |
| Typical day rate | £280 to £550 |
| Payment terms | 30 days |
| Deposit | 50% up front |
| VAT flat rate sector | Any other activity not listed elsewhere (12%) |
| VAT registration threshold | £90,000 taxable turnover in 12 months |
How do illustrators usually invoice?
Illustrators invoice per illustration with a fee that depends on size, complexity and, above all, the licence granted: a single-use editorial licence costs far less than packaging artwork used worldwide for five years. Half is invoiced on approval of roughs and half on delivery of final artwork. Publishers pay on 30 day terms and often need a purchase order number before they will process the invoice.
Illustrators in this example give the customer 30 days to pay, after a 50% deposit taken before the work starts. Hourly rates run from £35 to £75. A full day is typically £280 to £550.
What should a illustrator put on an invoice?
Beyond the legal basics, illustrators should:
- State the licence on the invoice: use, territory, duration, exclusivity, and that copyright stays with you.
- Price roughs and finals as stages and invoice 50% when roughs are approved.
- Quote the publisher's purchase order number; without it the invoice sits in a queue.
- List each illustration with its size or placement (full page, spot, cover).
Every UK invoice, whatever the trade, must also show:
- a unique, sequential invoice number
- your business name and address (and company number if you trade as a limited company)
- the client’s name and address
- the invoice date and, for VAT invoices, the date of supply if different
- a clear description of each item of work or goods
- the amount due and when it must be paid
- your VAT number, the VAT rate per line and the VAT total, if you are VAT registered
Do illustrators charge VAT?
You only charge VAT once registered, which is compulsory when taxable turnover passes £90,000 in any rolling 12 months. Below that, show no VAT line and no VAT number. Once registered, this work is standard rated at 20%, including work for clients outside the UK in some cases, so check the place of supply rules for overseas clients.
On the Flat Rate Scheme the sector for illustrators is usually “Any other activity not listed elsewhere” at 12% of VAT-inclusive turnover, with a 1% discount in the first year of registration. If you spend little on goods you may be a limited cost trader and have to use 16.5% instead. The scheme suits businesses with few VAT-able costs; check it against the standard method with the VAT calculator before joining.
Source: GOV.UK: Invoicing and taking payment from customers; GOV.UK: VAT Flat Rate Scheme, how much you pay. Last updated .
Frequently asked questions
- How do illustrators price a commission?
- By the piece, scaled by size and usage. Editorial spots are £150 to £300 in 2026, full pages £400 to £900, and book covers £800 to £2,500. Advertising and packaging use commands several times the editorial rate because the licence is broader. Ask what the client will do with the image before quoting.
- Should an illustrator sign over copyright?
- Only for a significantly higher fee, and only if the client genuinely needs it. Most clients need a licence, not ownership. If you do assign copyright, show it as a separate priced line so the value is visible, and keep the right to use the work in your portfolio.
- Do illustrators charge VAT?
- Only once registered, above £90,000 turnover; most freelance illustrators are below it. Registered illustrators charge 20% to UK clients and treat overseas business clients as outside the scope of UK VAT. Licence fees and artwork fees are both standard rated.
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Cite this page: “Illustrator invoice template (free UK example)”, SoleKit, https://solekit.co.uk/invoice-template/illustrator